Our client was a well established company that had acquired a manufacturer of aluminium insulated panels, pressings, louvres and vision panels.
Prior to the acquisition the Company did not possess a website relying purely on word of mouth recommendation.
The aluminium insulated panel market is a competitive one and the client was aware that in order to compete in this market a greater online visibility and ongoing lead creation was required.
As the panel subsidiary was run by a very small team several years had passed without any kind of online presence and Aluminium Trade Supply were asked to help in the creation of a website and to assist the company in ongoing marketing and lead generation.
Our brief was to design a website based around the colour schemes of their existing printed literature.
We created the initial theme for the website and once this was completed and approved commenced on the content creation taking this demanding task away from the client.
Aluminium Trade Supply already possessed the knowledge about aluminium panels, aluminium pressings, louvres, vision panels and bespoke aluminium fabrications.
We used our expertise and research tools to create detailed content on the entire product range. Additionally we created the sectional drawings needed to demonstrate the variety of panel infills and insulations, materials and construction.
We visited the client and also took a large range of photographs – another service that saved the client time and money. Where specific images or information was not available we used our extensive research tools to create them or provide them.
The comprehensive website was completed within a four week window and is now a live, vibrant, attractive and informative website representing the products and services provided.
Aluminium Trade Supply worked independently to create the complete website content with minimal changes required upon completion.
Our ongoing work includes the creation of case studies, ongoing technical articles, website updates and modifications as required as well as a monthly newsletter emailed to customers.
Our work for this client has enabled the swift creation of a much needed website and a much improved visibility in their sector.
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