The marketing team at Aluminium Trade Supply were approached by a client who was setting up a new business. Our client was experienced within the hardware supply industry but had not previously run his own business.
After several years with his employer he had made the decision to start his own company supplying door hardware, automatic entrance systems, shopfronts, window ventilation systems and tele flex gearing.
As with any business the client knew that a professional looking website creates the right first impression. Additionally it must provide quality information about the full range of products.
Being a new business, and a new website, it is important to manage the online marketing to ensure that the site quickly starts generating traffic (and leads) whilst avoiding the dangers that accompany over exposure. We worked closely with our client to ensure that we fully understood the type of traffic he needed.
We were delighted to help this new start up business with their website. We were fully aware that a start up business consisting of an owner and one member of staff could not dedicate the time needed to create all the content for their website. In this case there are hundreds of products to showcase across several categories.
By the time we were instructed the business was already trading. So it was vitally important that the website was created and made live as soon as possible.
After an initial meeting to confirm website designs and layout, all that was required from the client was information on the makes, types and range of products and we were left to do the rest.
In creating this website we carried out the following:
- Sorted out the domain and hosting arrangements
- installed a custom build website
- Created all the detailed and in-depth website content
- Prepared all the detailed product information on the comprehensive range of hardware the company was selling
- Created the image libraries, categories and product descriptions
- Created appropriate social media accounts and linked them to the main website
The client’s website now enjoys regular customer enquiries and ranks for the important search terms the company wishes to appear for.
On a monthly basis we work with our client in sending out monthly newsletters and product promotions. We also prepare multiple case studies, regular news content and technical articles every month. In creating this ongoing content, all we need from the client is some basic information and we do the rest.
Our experience across all areas of the fenestration industry means we are able to work independently with minimal demands made on the client. This is particularly useful to a start up company with a very busy working day.
Our active involvement in the window and door industry and our knowledge and expertise makes us ideal for the small or medium sized business. We have the unique advantage of “speaking the language” in our sector.
The post A new website for a new hardware business appeared first on Aluminium Trade Supply.
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